The Secret Menu - Hungry Howie's
AR Activation
AR Activation
To celebrate 50 Years of Flavor, Hungry Howie's wanted to do something big for their fans. Something unexpected. Something buzz-worthy. Something... secret??
So, we created an AR Activation that unlocked a Secret Menu with some of the wildest, most mouthwatering pizzas Hungry Howie's has ever crafted.
Turns out it wasn't a well-kept secret. When it launched in 2023, fans couldn't stop talking about (or eating) our not-so-secret menu.
The results:
- 600,000+ pizzas purchased off secret menu
- $6.2 million in sales
- Over 62,000 QR scans
- Increased website traffic and loyalty customers
- Featured in AdWeek
- Won Most Innovative Product Design at the Franchise Innovation Awards.
The results:
- 600,000+ pizzas purchased off secret menu
- $6.2 million in sales
- Over 62,000 QR scans
- Increased website traffic and loyalty customers
- Featured in AdWeek
- Won Most Innovative Product Design at the Franchise Innovation Awards.
SIDE NOTE: I fulfilled a lifelong dream and named a few pizzas! (The '73 Classic, The Howie 5-0 and The Disco Inferno)
