The Secret Menu - Hungry Howie's
AR Activation
AR Activation
To celebrate the 50th anniversary of Hungry Howie's we wanted to do something big. Something that would get people talking. Something buzz-worthy. Something... secret??
So, we decided to launch a Secret Menu.
So, we decided to launch a Secret Menu.
There was already a LOT of flavor on Hungry Howie's menu, but we knew there could be more.
So, we launched a secret menu with some of the wildest, most mouthwatering flavors we could think of.
So, we launched a secret menu with some of the wildest, most mouthwatering flavors we could think of.
And we did it with an AR activation.
The Secret Menu launched in Summer 2023, turns out it wasn't a well-kept secret. Fans found out and they couldn't stop talking about and eating our pizzas. We were featured in AdWeek, and won Most Innovative Product Design at the Franchise Innovation Awards.
The results:
- 600,000+ pizzas purchased off secret menu
- $6.2 million in sales
- Over 62,000 QR scans
- Increased website traffic and loyalty customers
- 600,000+ pizzas purchased off secret menu
- $6.2 million in sales
- Over 62,000 QR scans
- Increased website traffic and loyalty customers
SIDE NOTE: I fulfilled a lifelong dream and named a few pizzas! (The '73 Classic, The Howie 5-0 and The Disco Inferno)
