What makes the Midwest so nice? It must be something in the water.
Ice Mountain has been sourcing natural spring water from the nicest area in the country for years, so when they wanted to raise awareness about being a Midwestern brand, we decided to make the most Midwest campaign we could. We apologized for our ads, touted our midwestern pride, and ,most importantly, brought out our genuine midwestern nice-side.
Ice Mountain has been sourcing natural spring water from the nicest area in the country for years, so when they wanted to raise awareness about being a Midwestern brand, we decided to make the most Midwest campaign we could. We apologized for our ads, touted our midwestern pride, and ,most importantly, brought out our genuine midwestern nice-side.
Don't just have a nice day, have an ICE day.
