Have an Ice Day - Ice Mountain
OLV/ Organic social
OLV/ Organic social
Ice Mountain has been sourcing natural, Midwestern spring water for years. So when they wanted to raise awareness about being a Midwestern brand, we made the most Midwest campaign we could.
We showed Ice Mountain wasn't just nice spring water. It's Midwestern nice.
So we apologized for our ads, touted our regional pride, and reminded folks how great the Midwest (and it's water) really is.
So we apologized for our ads, touted our regional pride, and reminded folks how great the Midwest (and it's water) really is.
ECD: Justin Bilicki
CD: Anthony Moceri
CD: Alex Drukas
Art Director: Simon Post
Copywriter: Lucas Gustafson
CD: Anthony Moceri
CD: Alex Drukas
Art Director: Simon Post
Copywriter: Lucas Gustafson